We developed a magazine for the residents of Ommen, named ‘De Ommer’. The central theme of the magazine formula is that it relates stories from local society. Hidden stories otherwise unknown to the general public. The publication is created for and by the people of Ommen, making it a fantastic example of professional collaboration at the local level. The result is an attractive and easily readable magazine. A successful attempt to create ambassadors, residents who are proud of their municipality. So the magazine indirectly also contributes to the promotion of the municipality of Ommen.